How to Use Email Sequences to Nurture + Inspire


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, , years of experience


Heather Crabtree

Heather is the Founder of The Savvy Community. She helps female creative entrepreneurs all over the world create and grow a savvy business that combines their smarts and heart. She is a business mentor who believes your business should fit in your life and you should not be forced to fit your life in your business.

How to Use Email Sequences Nurture + Inspire POST (1)

Example 1:

“Have you checked out my latest course on how to grow your Pinterest? It’s only $199 and will help you attract the customer you’ve always wanted! Buy now:” – Single Email sent out by Patty Smith to promote her Pinterest Marketing Ecourse.

Example 2:

“Hi, {insert first name}. Let me tell you a story about when I was broke, working 14-hour days trying to profit off of my Pinterest presence… {Dives into story}. That’s why today, I wanted to pop into your inbox and explain 3 tips you can implement today to make your Pinterest presence shine. {Gives tips}.”

“Hey, it’s me again. I’ve been doing actual happy dances since getting so many incredible responses to my last email — who knew 3 simple things could make Pinterest so appealing to your target markets? Hell yes, girl! I remember being there and that’s why this afternoon I’m going to dive into the 5 hacks I used to stop spending so much time on the platform…because you have a life outside of your biz! {dive into hacks}

“Babe, if my past words have told you anything about me, you know I know how much time you put into making your Pinterest presence incredible. I recognize your hard work and see how much effort you’re putting behind pinning, building a true community and aesthetic. But the results? They’re driving you a little crazy — how can you be putting so many hours into it and seeing little to no return? I know because I was there. That’s why I created the XYZ Pinterest course, I’m on a mission to help business owners like you create the biz of their dreams and curate the Pinterest presence they deserve. You can learn more about how to boost your profit using Pinterest, here.” – 3 Email Sequence sent by Betty Palmer to promote her Pinterest Marketing Ecourse.

Which one would you buy from?

If you’re like me, you’d probably be more enticed to learn more from Betty Palmer because her emails do 3 things that every email should do. 3 things that make most emails convert. 3 things that are vital to building trust and community within’ your tribe.

Curious to how you can use your email sequences to build your own community, and in turn, skyrocket your profit?

I have you covered, lady boss.

  1. It Connects

The second sequence connects with the audience — it proves that you’re not just some Cindy Salesperson wanting another buck in their wallet. That piece recognizes the hard work their audience is putting in, explains that they’ve been there and gets it and then offers a solution which leads to…

  1. It Inspires

The inspiration in the second email example would make just about any “I’m on my last straw,” entrepreneur feel motivated to keep pushing forward. It makes people think, “If she did it, why can’t I?” A little inspiration goes a long way. Push your audience forward, give them hope that their efforts aren’t for nothing + explain why they should believe you.

  1. It Gives Them a Next Step

Having a call-to-action is a crucial part in email marketing because it gives your audience a clear next step! You can connect and inspire them all you want, but at the end of the day and the marketing efforts you’re putting out into the world have to have a clear direction that bring you profit in the end. Tell them exactly what they should do next to learn more, like Betty Palmer did at the end of her email sequence.

Let’s get to Funnel Lovin’, ladies! 

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Have you put thought into your email sequence? Leave any questions in the comments!


  1. Erica on 02/14/2018 at 11:48 am

    This is exactly what I was looking for today! I woke up this morning prepared to write an email sequence, and this was sitting in my inbox. Thank you! <3

    • Heather Crabtree on 02/15/2018 at 12:48 am

      Awesome Erica! I am so glad it was useful!

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