Discovering Your Business Why


Determine the Heart of Your Business 


, years of experience


Heather Crabtree

Heather is the Founder of The Savvy Community. She helps female creative entrepreneurs all over the world create and grow a savvy business that combines their smarts and heart. She is a business mentor who believes your business should fit in your life and you should not be forced to fit your life in your business.

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Why do you own your business? What is your purpose?

Please don’t say money. If that was your answer, dig deeper.

WHY do you do what you do? How are YOU making a difference?

Honestly, I have struggled with this in the past and found myself going through this again at the beginning of the year. As you may know, I graduated from law school and started working for a firm in Phoenix. I hated it and after a year of “pushing papers” I needed to find a different path. It was the start of my entrepreneurial journey. In 2004, I founded Outstanding Occasions, a wedding and event planning company, to have a creative outlet. The legal world had pretty much taken all of my creative freedom away. I wanted to create beautiful events and joyous occasions for others. I wanted to help people celebrate those big moments in life.

In 2010, my Outstanding Occasions’ business partner and I started coaching wedding business owners. We had streamlined our company and developed some amazing processes in order to help grow our business. Other wedding businesses started asking us for guidance. We have now been coaching wedding businesses for over three years.

Within the last year, my path changed again. I knew that I wanted more. Outstanding Occasions was about to turn 10 years old and both our planning business and our coaching business were having great success, but I felt that I was meant for more.

Here I am now and I couldn’t be happier. I feel like I am where I am supposed to be, but I know I needed the path to get me here. After working in the corporate world and then taking the leap to being an entrepreneur, I had to learn to make the most of my time. We built our structure, started implementing our systems, began building our team and each year we got better.

I want to make it easier for small businesses and allow others to learn from my mistakes. I want to help small businesses create a solid foundation by streamlining with systems, creating an amazing client experience, and helping businesses build teams. When you have systems in place, you create consistency, which creates trust and a better client experience. When you build a team, you empower others to do what they are good at and you get to do the things in your business that led you to start your business in the first place.

Why do I do what I do?

I believe that we start the path to entrepreneurship because we want freedom: freedom to create our own hours, freedom to take a vacation when we want, freedom to pick our kids up from school if we need to, freedom to do the things we love. But often times, our freedom gets taken over by the day-to-day things that need to get done. The to-do lists pile up, stress kicks in and suddenly, the business you created and loved turns into a serious pain in your butt. You started your company so you could work fewer hours than you would at a corporate job, but ironically, you are working way more. You started your company to share your love for it with others and to inspire, but then you find yourself drowning in paperwork and wearing 15 different hats for the business.

It doesn’t have to be like that. I want to give small business owners their lives back.

I want to allow you, small business owner, to do the things that you love to do. I want to give you back your life to spend with your family and friends, while still allowing you to keep your company and your sanity. I want to let small business owners know that there is an easier way.

This is exactly what we do in the Savvy Membership site. We help small business owners simplify their business and start living their life. I know all too well how precious life is and how quickly it can be taken away. If you are ready to reclaim your freedom Click to join THE SAVVY COMMUNITY HERE .

If you haven’t yet, read Simon Sinek’s book “Start With Why.” This book has changed my life. You can also see his TED talk here.


I would love to hear about your business why. WHY do you do what you do? Share in the comments below!

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  1. Heidi Bartlett on 02/24/2014 at 6:00 pm

    My why is to help small creative businesses define and create a visual & compelling brand that represents THEM, makes them excited & proud to promote their brand, and leads them down the path to finding the freedom & courage to take their business to the next level, thus giving them the freedom they’ve been searching for all along.

    On the stationery side, my why is to give brides and grooms the empowerment and opportunity to express their style and personality during one of the most important events of their life. Today’s wedding couples strive to give their guests an EXPERIENCE and the stationery and paper products is one major component that will enhance just that.

    • Heather Crabtree on 02/24/2014 at 6:20 pm

      I love how your WHY has developed over the years 🙂 So proud of you!

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