If I promised you that you could reach 30% more visitors by spending two minutes on your post today, would you do it?
I hope so! I know that there is so much information coming at us all the time about SEO. But there’s really only one thing that you need to remember: one. And that is that Google is trying to be the best search engine.
Just like you and I, excelling at what we do is the goal. Let’s follow this logic for a moment.
Google is going to be the best search engine. To do so, it is going to make users happy with the search results. To do that, it needs to provide the best search results.
So it follows that if you’d like to be at the top of Google – be the best search result.
If you'd like to show up at the top of Google, be the best search result. Click To Tweet
This brings up a couple of questions:
- What is “best”?
- Search result for what term?
Both of those questions are what make up the world of Search Engine Optimization – SEO. Today, we’re going to cover only the basics so that – I’m not even kidding – in 2.23 minutes (k, I may have been kidding about the .23) you can optimize a post.
Optimizing Your Post Simply & Quickly
Which words would you like to show up in search results for?
In order to determine which words are a good fit, go to Google Keyword Planner Tool.
- Under “Find New Keywords and Get Search Data” click “Search for new keywords using a phrase, website, or category.”
- In the drop-down, enter your topic in the “Your product or service” field. Do not bother with the other fields. Click “Get Ideas”
- From the list of ideas, you’re looking for a word with a large number in the second column AND a “low” in the competition column.
You can find your best keywords in 60 seconds or less! Click To Tweet
That is your keyword in 60 seconds or less. Next!
Where do we put these keywords?
The most important principle here is always write for your reader first. Google is no dummy computer – it’s as close to artificial intelligence as we have right now. Never ever ever try to trick Google. So – only put the keywords where the copy flows naturally.
Remember to only put your keywords where it flows naturally in your copy. Click To Tweet
Here are great places to use your keywords that will indicate to your readers and to Google the topic of the article:
- The title, if it flows naturally < MAKE it flow naturally
- The link of the article, should be similar to the title, if it flows naturally
- Sub-headings – just one if it flows naturally
- Image alt and title tags – only 1 or 2 – if it flows naturally
- In the first paragraph, if it flows naturally
- Elsewhere in the copy, if it flows naturally
That, my friends, brings us to 2.23 seconds. Right?
Should I put my keywords in a list in my footer?
Um, no. That’s so 80’s.
I heard that I should put the keywords in the background of my site in the same color as the background so the readers can’t see them.
Really? Just no.
Should I put the keywords in every image title and alt tag?
Not unless every image is the same. Which would be repetitive. And weird.
Do I need a sitemap?
You need an XML sitemap (which is created for Google to see, not your visitors).
How do I get to the top of Google?
See the first section. Short answer = be the best answer to the user’s question.
What’s the deal with nofollow/follow links?
If you get compensated in any way (a trip to San Diego, a wooden spoon, a book, $100 cash, services in kind) the link must be nofollow. To pass along a link (credit) to a page that is paying for it, is to disobey Google. And you will be found out!
Should I hire a SEO expert?
Hire very carefully. Look for someone who has the philosophy mentioned above. If they make “promises” about rankings, then stay far away from them. I highly recommend doing some research about the right questions to ask before interviewing for this position.
DIY attempter, WordPress aficionado.