Prepping for Brand Photos
Lauren Hansen is the Creative Director of Photography on Team Savvy. She's also the founder and photographer of Lunabear Studios based out of sunny Phoenix, Arizona.
You’ve done it. You have created a brand you love. The colors are perfect. Your logo is sublime. You are selling services you’re so stinkin’ proud of. You’ve done it!
But there’s something missing…YOU!
When it comes to having a full and complete brand, if your business involves you interacting with clients, you have to show them YOU! This means portraits of you, looking and feeling awesome and showing off the best parts of your business! You need some savvy brand photos, babe.
Nervous about taking brand photos that include your face? Don’t sweat! Here are the top tips for nailing your brand photoshoot:
1. Pick the right photographer
Every photographer has a different style, in their editing and their shooting. When you envision your brand, what do you picture? Do you have a Pinterest board of inspiration images? Do you have a certain style of photos you find yourself gravitating towards? GO WITH YOUR GUT! If you love artsy, muted photos – find a photographers whose portfolio gravitates towards those same tendencies. Should you fall in love with a specific photographer who lives outside your region, they may be willing to travel to you if you ask. If you invest in a photographer that understands and embraces your brand, your shoot will be even more helpful and impactful for you.
Invest in a longer, well-planned shoot with the right photographer and you’ll have images you love for a long time!
2. Plan ahead
Once you’ve found the right photographer it’s time to plan your shoot! Look through your website, your social media, your email marketing, all your collateral and make a list of where you use photos. Where do you want to make updates? Where are you hoping for new images? What aspects of your brand are you wanting to showcase? The more you can break down what you want to have in the end, the happier you’ll be. Envisioning the types of activities and feelings you want to be able to show through your photography, the easier it will be to plan as well!
Work with your photographer to talk through your brand, your mission, your values and what you want to use your images to showcase. They’ll have ideas as well!
I recommend making a list of outfits/setups to plan out your shoot, make sure to consult with your photographer on what the best order will be. You’ll be happy to see your shoot go smoothly and you won’t miss out on any shots if you plan ahead.
3. Get gussied up
The best accessory you can wear to your shoot is confidence! I recommend to all my clients that they get their hair and makeup done for their shoots. That way you can go into your session relaxed and feeling great. If you love to do your hair or love doing your makeup – absolutely do them yourself! You need to take the steps to make yourself feel awesome.
And if you’re shooting in your workspace, the same goes for your office. This is the time to hire a professional cleaner, spend extra time organizing your desk and shelves. You want your images to be an accurate representation of you and it should be a polished version you’re excited to show off!
4. Think outside your desk
Speaking of desks – don’t think you have to shoot in your office, sitting at your desk. What do your services/products entail? Where do your clients use them? What do you talk to your clients about on social media? Does it make sense to shoot outside? At a coffee shop? At a resort? There are so many different locations in your community, don’t hesitate to think beyond your space. And if your office is the best fit, try to find different setups in your space to give you variety! It is the spice of life!
Okay, that’s your head start at nailing your brand shoot! What kind of photographs do you use in your marketing? What kind of images would you like to see more business owners showcasing?
Lauren Hansen is the Creative Director of Photography on Team Savvy. She’s also the founder and photographer of Lunabear Studios based out of sunny Phoenix, Arizona.
What kind of images would you like to see more business owners showcasing? Share below.