How to Create Genuine Connection with Your Audience Through Blogging

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years of experience

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POST BY

Angie Webb

I combine the knowledge I’ve acquired in all those industries to help me better serve my customers. In years since, I’ve experienced the tough challenges and the immense joys that come with birthing and nurturing a small business. I feel very blessed each day to be doing this work, and I truly want everyone who has that entrepreneurial itch, that big idea, or that cause they believe in to be able to experience the same wins that I have. I create strategic brands with maximum impact and sellability in mind because I want you to be successful. I believe that great design can help you do what you do, better, and that’s why I’m here.

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Blogging can certainly be the bane of any entrepreneur’s existence, but if you’re skimping your way through the world of writing, you could be missing out on a valuable opportunity to truly connect with your audience on an emotional level. When I stopped looking at blogging as a necessary evil and started viewing it as an opportunity to showcase my personality and use my platform to foster genuine connection, blogging suddenly became more fun and natural. Blogging can be an easy way to extend your brand’s values beyond just your static website pages and your social media posts. My more personal posts have helped me create new relationships both on and offline, and have helped attract more of my ideal client. Here are a few tips for getting started:

 

1. Write from your passion and values

As a branding designer and visual strategist, I’m a big proponent of leading with your values first, and blogging is no exception. When you write about what you love, what you’re excited about, and what matters to you most, it shows. You’ll find that if you stay true to who you are and what is important to you, your writing will be more fluid, you’ll be more excited about the things you have to say, and you’ll attract the following of others who are interested in the same kinds of things. Blogging really is all about building a tribe of people who are interested in what you have to say, and being authentic about what you stand for is a truly simple way to attract your tribe.

 

2. Balance personal with professional subject matter

One of the most frequent questions I’m asked during my Marketing Strategy Sessions is how much personal info is appropriate to share with followers. I always say that it entirely depends on your industry, your marketing strategy, and your audience. If you are the face of your brand, it’s probably important to show more of who you are behind the scenes. If your brand is more buttoned up and professional, perhaps it’s better to err on the side of professional-focused posts. People love to see the face and the story behind a brand, but don’t feel pressured to put it all out there if that’s not your jam. Remember, if you start with your values, (see tip #1) everything else will fall into place.

 

3. Find points of connection with your audience

Do you know your audience? Like, REALLY know your audience? Find some time to sit down with a few people who fall into your ideal client category and find out more about them. What are their struggles? What do they want to learn more about? What gets them excited? Writing can be a great form of therapy, but chances are you aren’t blogging on your business website just for yourself. So if you know what kinds of things would intrigue your ideal client the most, you can determine where your values and your ideal client’s interests intersect. Suddenly, finding blog post topics just got a lot easier!

 

4. Be okay with being yourself

It’s easy in the entrepreneurial world to get swept up in what everyone else is doing, but if you think back to the people you admire, chances are those people are doing something differently than everyone else in the pack. When it comes to blogging, don’t be afraid to let your personality shine through in your writing. Whether you love corny jokes, you have the mouth of a sailor, or you like to get really serious and philosophical in your writing, let yourself be who you are. There are others out there who will be attracted to and greatly appreciate your candor. In a world full of copies, be bold, and you’ll find that what you do differently may also be what you do best.

 

Putting effort into blogging may seem like a waste of time, but it’s a phenomenal opportunity to make a grander connection with your target market. If you allow yourself to be authentically you and put your values first, your blog can be a fun outlet for creativity and your #1 marketing tool.

 

In a world full of copies, be bold, and find that being different may be what you do best. Click To Tweet

 

Which tip was most helpful? Let us know in the comments!

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1 Comment

  1. Tracey Baxter on 01/06/2016 at 12:18 pm

    Great tips & reminder… So often I tell clients to be themselves and focus on their own style, yet how easy it is to get herded along with the crowd myself.

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