How to Create an Editorial Calendar
Heather is the Founder of The Savvy Community. She helps female creative entrepreneurs all over the world create and grow a savvy business that combines their smarts and heart. She is a business mentor who believes your business should fit in your life and you should not be forced to fit your life in your business.
Creating an editorial calendar is essential for making sure you’re staying on top of blog posts (an otherwise pretty easy thing to forget!) and helps you make sure that your writing process is nice and streamlined.
Wondering how to create one for yourself?
Follow these 5 steps:
1. Dream-Up Content
The first thing you have to do is conjure up content ideas that your target clientele wants to see. You’ll want to study your analytics (which posts are getting the best response?), think of what kind of content piggy-backs off of your current offerings and of course, ask your community what they’re hoping to see.
2. Decide on How Often to Post
I always tell my clients that it’s better to post consistently 3 days a week than every once and a while all 5. Decide on an amount (and the days) that work best for you and get to scheduling!
3. Write Away
Make sure your copy is clear, fun to read and sharable. Depending on your topic, try to include statistics, statement quotes and…
4. Create Sharable Images
Images make or break a blog post. Your content could be fantastic, but if there aren’t attention-grabbing photos and Pin-worthy images, your work will be easy to pass up and is less likely to get shared on social.
5. Publish + Share
After your post is published, you want to make sure to publish on Facebook, Twitter, Pinterest and Google+ in addition to sharing on any valid Facebook groups.
What do you think? Let us know in the comments!