How to Create an Editorial Calendar


Streamline with Systems 


, years of experience


Heather Crabtree

Heather is the Founder of The Savvy Community. She helps female creative entrepreneurs all over the world create and grow a savvy business that combines their smarts and heart. She is a business mentor who believes your business should fit in your life and you should not be forced to fit your life in your business.

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Creating an editorial calendar is essential for making sure you’re staying on top of blog posts (an otherwise pretty easy thing to forget!) and helps you make sure that your writing process is nice and streamlined.

Wondering how to create one for yourself?

Follow these 5 steps:

1. Dream-Up Content

The first thing you have to do is conjure up content ideas that your target clientele wants to see. You’ll want to study your analytics (which posts are getting the best response?), think of what kind of content piggy-backs off of your current offerings and of course, ask your community what they’re hoping to see.

2. Decide on How Often to Post

I always tell my clients that it’s better to post consistently 3 days a week than every once and a while all 5. Decide on an amount (and the days) that work best for you and get to scheduling!

3. Write Away

Make sure your copy is clear, fun to read and sharable. Depending on your topic, try to include statistics, statement quotes and…

4. Create Sharable Images

Images make or break a blog post. Your content could be fantastic, but if there aren’t attention-grabbing photos and Pin-worthy images, your work will be easy to pass up and is less likely to get shared on social.

5. Publish + Share

After your post is published, you want to make sure to publish on Facebook, Twitter, Pinterest and Google+ in addition to sharing on any valid Facebook groups.


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  1. Ngaio Parr on 05/26/2015 at 12:51 am

    Great post Heather! I’ve just started implementing an editorial calendar in the past few weeks, and even though I don’t have many (if any!) readers yet, it just makes it much easier for me to create content on time, post at regular intervals, and make the whole thing seem a little less overwhelming. I feel so proud having posts saved up for the next few weeks!

  2. Nevica Vazquez on 05/26/2015 at 6:30 am

    Love this! Editorial calendars are essential to not going crazy when trying to maintain consistent content. You broke this down into a super actionable way! And i LOVE your blog graphic here!

    • Heather Crabtree on 05/26/2015 at 9:50 am

      Thanks Nevica! I created the image myself on Canva. I am NOT a graphic designer, but it works 🙂

  3. Gina on 05/26/2015 at 7:15 am

    I have to admit — I *always* forget to have images. My most recent blog post had 1 .gif in it because I realized it didn’t have any! I’m such a wordsmith, and always focus on that element, that I forget some people are visual, and how much images help to break up big blocks of text.

    Thanks for the reminder Heather!

    • Heather Crabtree on 05/26/2015 at 9:53 am

      And don’t forget Gina, it makes it easy to pin and share your content!

  4. Kelsey Baldwin on 05/26/2015 at 7:25 am

    I live by my editorial calendar! Keeps me sane 🙂

  5. FIZZY Party on 05/26/2015 at 8:17 am

    I do so good with a calendar for awhile and then I fall off the calendar wagon. I need to stick to one because it’s so helpful and helps me with time management too.

    • Heather Crabtree on 05/26/2015 at 9:55 am

      CoSchedule is a good tool to use. Or you can just put it all in your Google calendar. Just jump back on the wagon…or vespa…or electric car 🙂

  6. Nicole Marshall on 05/26/2015 at 8:20 am

    I wondered what all the hub-bub was for having an editorial calendar, why not just write when you write as long as its consistent. Well – you can’t think of anything to write when you sit down so you refer to your calendar! Plus it allows you to write/research long in advance and keep track.

    Great tips, you broke it down nice & simple. I highly recommend everyone taking your advice and making theirs.

    • Heather Crabtree on 05/26/2015 at 9:56 am

      Thanks Nicole! Yes, it just makes it easier to manage 🙂

  7. tasha on 05/26/2015 at 7:28 pm

    I use google calendar for my editorial. I write blog titles and then the points for each topic. That way I can either sit for a day or two and hammer it all out. Great article.

  8. Brenna on 06/13/2015 at 6:41 am

    Hi Heather! Grinding out my editorial calendar is on the top of my to-do list for this weekend, but I really appreciated your comments about using good images. I was wondering what your input is on using images found on Pinterest or other websites, that aren’t necessarily yours. I ALWAYS give credit to the source/photographer but sometimes I still feel like I’m cheating the system. Do you have any advice on this? Thanks!

    • Heather Crabtree on 06/17/2015 at 9:28 pm


      You can use stock photos from places like or Stock Vault or buy them from Creative Market. If you can to create really easy pinnable images, you can use the stock images and then add words or borders or colors via or I would try that before using other people’s images. You want to create images and content that people will share that is original to you.


  9. Sinziana on 07/01/2015 at 1:24 pm

    Hello Heather!
    Love the way you write! Clean and “at the point”!
    Although I am not writing in my editorial calendar all the time I should I always publish my blog posts 3 times/week…and taing photos and/or working with images (either photography or mockups) is my favorite part!
    Also I am using CoSchedule…is great!


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