How Guest Blogging Can Grow Your Business
Abby puts the strategy in your content. The pow in your message. The structure in your communication, so you can bring in the right clients, at the right price.
Write a blog post for free!? Exposure doesn’t pay the bills!
That’s what I thought when I first discovered guest blogging. Before I submitted my first guest post, that is. Let’s face it: We don’t work for free and (especially as a copywriter) guest blogging is essentially providing free content to someone.
But in an effort to help a friend out, I submitted a guest blog for her site.
Since then, I’ve learned the power that guest blogging has in growing your business– both as a blogger and a host for other people’s content.
When You’re the Blogger
Creating quality content is hard and when you’re word-challenged on your own website, the thought of creating content that won’t even live on your domain is a hard one to swallow. But guest blogging can bring you opportunities beyond “just another blog.”
Connecting with new audiences.
Your audience is only so large, no matter the size of your business. A blog on someone else’s website exposes your business to a new audience that you may not have connected with otherwise.
Links on others’ websites.
Let’s get technical for a hot minute. No matter where your guest blog is posted, you’re gaining more Google authority with every piece of content you publish. And when you’re publishing on a site that has more traffic than yours, you’ll likely see an SEO boost and more traffic on your website thanks to backlinks.
Growing your email list.
Offering a content upgrade in the form of a downloadable not only gives readers more value, it also helps grow your list with new and engaged audience members.
When You’re the Host
I first opened up my website to guest bloggers in January in an effort to fill in some gaps in my content. I wanted to up my own content game, and provide more space for a wider range of topics that I couldn’t possibly cover on my own.
But I didn’t think about all the benefits that would come out of it — for myself and for other business owners.
Connections with other business owners.
I’m all about community over competition. When I host guest bloggers on my website, I have a unique opportunity to connect with others and build a rapport with them. Often, we’ll “trade” guest blogs and you’ll find me on their site too.
More content to share.
One of my core values is to educate and empower other business owners, and that means providing them quality content that helps them to move their businesses forward. Offering posts that are outside my zone of genius is a great way to do just that.
Helping others find new audiences.
I believe that helping others is one of the biggest perks of being a business owner. While I may not have the biggest audience out there, I’m more than happy to open my website to others so they can connect with my followers.
Guest blogging has become one of my favorite ways to grow my business and my following.
Grab my Guest Blogging Checklist to help you get started on the right foot.
Have you guest blogged for someone else yet? If not, what is stopping you? Let us know in the comments below.