How to Create an Authentic Sales Funnel for Your Creative Business
There are many different types of funnels you can create for your business, but today we’re talking specifically about sales funnels, with the goal of increasing revenue and selling more of your evergreen products.
Side note: If you’re not entirely sure if a sales funnel is a good idea for your business, check out my post on 6 Reasons Why Your Creative Business Needs a Sales Funnel to get a better understanding of how it can help you.
Here’s a quick overview of how a sales funnel works:
- Provide a valuable piece of free content that doesn’t require them to opt-in (this could be a blog post, podcast episode, video, etc)
- Ask the reader to give you their email address in exchange for another valuable and relevant piece of free content (this is your lead magnet – a PDF, email course, etc)
- Offer them a low-priced introductory product that provides them with a quick win and gets them used to buying from you (your gateway offer). Win win!
- Send them more valuable free content, while also telling them more about your business and how you can help them (your nurture sequence)
- Present a solution to them that solves one specific problem (your core offer)
- Scale your business and grow your revenue (once your funnel is working, put everything on autopilot using Facebook ads and other tools so you can set it and forget it)
Now, let’s talk about how you get started creating your first sales funnel:
Step 1: Identify the one main goal for your sales funnel
What action do you ultimately want people to take? Which offer do you want people to buy? This is going to be your core offer, and the main objective of your sales funnel. Figure out what this piece is first before you try and figure out any other part of your sales funnel.
Step 2: Work backwards to figure out what gateway offer you could create for your audience
Starting with your core offer, work backwards to figure out what they need to know or do before they are ready for that next step.
One way I like to create my gateway offers is to look at the content I’ve created for my core offer and see if there are a set of lessons or resources I could pull out to offer at a much lower price point. Think: checklists, workbooks, small video lessons, resource guides, etc.
This not only saves YOU time, but gives them a taste of what’s available inside your core offer.
The goal of your gateway offer is to give them a quick win they can feel good about, but also leave them with a yearning to do MORE (and that’s where you present your core offer).
Step 3: Decide on the free lead magnets you’ll produce to attract people to your solution
I actually like to come up with my blog posts before I decide on a lead magnet, because then I can figure out what sort of lead magnet would be a great compliment to the free content I’m sharing on my blog/podcast/YouTube channel.
So, for you, now is the time to decide what 3-4 free pieces of content you can create that will make your ideal customers aware of their problem and attract them to solving that problem. Then, come up with a lead magnet idea that will be an upgrade to the other free content you’re sharing.
The goal of your public free content is to make people aware of their problem.
The goal of your lead magnet is to attract people to your solution.
And there you have it — your sales funnel should be mapped out and ready to create!
If you need more help planning your sales funnel, make sure to download my free Sales Funnel Checklist cheat sheet.
Do you have a sales funnel or is this more sales FUNNY to you? Tell us in the comments below.