Posts by Heather Crabtree

We Did it for the ‘Gram

Guys, can we be real? We have loved chatting Instagram growth with y’all this month. From getting real about how to master the new algorithm changes, to harnessing engagement within your communities, to answering your questions in The Savvy Community, it has been a fun ride + we feel honored that you’ve joined us on this…

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Connect + Convert: Instagram Style

Instagram — if used wisely, it can be your secret weapon for leads in your business. With 15 times more engagement than Facebook + 40 times more user engagement than Twitter, there’s a big opportunity for you to get on the platform and truly speak to your people. But I feel like most of us…

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The Instagram Algorithm Low Down

Instagram. It’s such a double-edged sword isn’t it lately? It’s an amazing way to inspire, connect and engage with your tribe, but with the algorithm changes that have hit, to put it simply, you see a whole lot less of that. The new formula that the Instagram scientists have concocted can scare even the most…

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How to Use Email Sequences to Nurture + Inspire

Example 1: “Have you checked out my latest course on how to grow your Pinterest? It’s only $199 and will help you attract the customer you’ve always wanted! Buy now:” – Single Email sent out by Patty Smith to promote her Pinterest Marketing Ecourse. Example 2: “Hi, {insert first name}. Let me tell you a…

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5 Reasons You Need a Sales Funnel

5 Reasons You Need a Sales Funnel

You’re posting to Instagram on the daily, answering emails within’ a 24 hour window + getting a few new clients here and there. Your biz is running smoothly + operating efficiently — right? Sure, you’re taking some great steps and making moves towards your goals, but to really skyrocket your income and make major moves…

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Building Your Sales Funnel

Have you heard the words sales funnel or marketing funnel and freaked out or shrugged your shoulders because you really have no idea what that means? Yeah, you are not alone. When I talk to entrepreneurs about building a sales funnel for their business in order to convert readers and followers to buyers, I get…

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Savvies Who Succeed + Get More Clients

One thing I love to see? Savvies who S  U  C  C  E  E  D. ? It’s no secret that in the game of owning a business you often have to recognize your own successes, and that’s why I wanted to share a little love (and do a major happy dance!) to some Savvies who…

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What to Deliver to Get More Clients

Girl, with the new year in full swing, one of the questions I keep getting a lot as a business strategist is “How do I get more clients and make more money this year?” We all want it to be as easy as 1-2-3…and it can be if we work on these three keys to…

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You’ve Hit Your Income Goal…Now What?

First off, let’s blast the Girlpower playlist + have a dance party for you, girlfriend! Congratulations! You’ve hit your patiently awaited income goal + Team Savvy is beaming from ear-to-ear with pride. But after the confetti is swept up + the playlist has ended, reality can begin to sink in. Thoughts like: “What do I…

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Be Grateful – Desktop Wallpaper

Family. Friends. Food. Festivities. Yep, it’s the end of the year! Since it’s the holiday season, Team Savvy’s December theme is Be Grateful. It’s the perfect time to reflect and give thanks for all the wonderful gifts in your life. On that note, I’m so grateful to have you as a Savvy. I live for connecting with…

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Dream Big – Desktop Wallpaper

It’s that time of year where life gets B-U-S-Y. Wrapping up the financial year, kicking of the holiday season, and planning out your business’ path for next year will surely keep you occupied. However, don’t let all of those things weigh you down. Keep your eyes on the horizon! This month, Team Savvy wants to…

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Take Risks – Desktop Wallpaper

Sometimes you just gotta take risks and get out of your comfort zone. It’s really easy to get into a routine of doing the same thing time + time again. But remember, if you want something you’ve never had, you’ve got to do something you’ve never done. Taking a calculated risk can result in a…

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