5 Reasons You Need a Sales Funnel
Heather is the Founder of The Savvy Community. She helps female creative entrepreneurs all over the world create and grow a savvy business that combines their smarts and heart. She is a business mentor who believes your business should fit in your life and you should not be forced to fit your life in your business.
You’re posting to Instagram on the daily, answering emails within’ a 24 hour window + getting a few new clients here and there. Your biz is running smoothly + operating efficiently — right?
Sure, you’re taking some great steps and making moves towards your goals, but to really skyrocket your income and make major moves on the productivity train, you need a sales funnel, friend!
To put it simply: A sales funnel helps your potential clients or customers — if you do it right, the dreamy ones that make you get the tingly excited feeling — get from Point A to Point B. This means that each move you make in your business has a rhyme and reason.
To give an example: The Instagram post leads to a newsletter sign-up that leads to a marketing push for your new offering which leads to a new client. Purposeful action items.
Not quite convinced you need an actual funnel for that magic to happen? Listen-up, buttercup.
It Allows You to Nurture Leads
Having a proper sales funnel allows you to nurture potential clients because you know what people really want. To trust the person they’re working with. Would you want to pour time, energy and cold hard cash into someone you don’t fully trust or know that well? If you answered, “No,” you’re a lot like the rest of the crew.
You Do You, Girlfriend
Not only is a sales funnel great for making sales, but it’s great for your sanity. The hours you’d spend poking around looking for customers and attempting to market yourself across every social media platform are over! You now have time to do more of what you love in your business, take the kiddos to the park or sign-up for that late morning yoga class. Your marketing efforts now have a reason behind them and are doing the work for you.
The Funnel Goes With Your Flow
When you create your sales funnel you can decide how quickly you’d like to convert your potential customers into paying customers. You may be thinking, “Well obviously as quickly as possible!” but that’s not always the case. When you’re constantly bringing leads in, you’ll want to make sure you’re only biting off as much as you can chew.
It Allows You to Engage With Your Customers
Building a sales funnel gives you a driven way to learn more about your ideal target market — what they’re wanting, what they’ve had enough of, what marketing platforms they respond best to + which ones they don’t love quite as much. This is incredibly useful when it comes to future sales funnels and the way you strut your stuff online + IRL.
Delivers a Better Sales Estimate
Your random Pinterest Pin may go viral + bring you hundreds of leads you weren’t expecting, but when you have a sales funnel it allows you to have an educated sales estimate. AKA: A pretty good guess of what you’ll probably make off of marketing effort X, and in the business world, that means a whole lot!
If you’re wanting more information on building your sales funnels, you won’t want to miss our ultimate Sales Funnel Lovin’ workbook, action-taking downloadables, a guest expert vid going over all the goods and a special Savvy Hour feature on making your funnel the best it can be over in The Savvy Community this month. *cue us doing The Sprinkler in our office*
Not a member yet? Don’t sweat it, girlfriend! You can sign-up, here.
What questions do you have around building your sales funnel?